On the afternoon of February 26, 2016, HITE president Xu Hong attended the "7th CEO Pi↕oneer Forum of Automation 'Intelligent Manufacturing'" of CA★MRS 2016.

CEOs of ABB (China), HITE Control, Phoenix (China), Danfoss, ♥Kyland Technology among total 8 enterprises gathered for the forum, wh¶ich was hosted by Pan Yingzhang, CEO of gongkong^®. The editor would like to share some views from President Xu Hong si÷nce viewpoint collision jazzed up the conference site.

Q1:Automation market growth rate fell to a record low in 2015. Did your enterprise outperform the market? Whether you think the current overall market is at the V-shap®ed inflection point or it is at the L-shaped inflection point?

Xu Hong: Market downturn is still going on. The industry differentiates obviously what consumer εdemands. But there are also some cheerful prospectαs for certain industries, such as new energy automobile. Of course, the bright industries ar e getting less and less, and more industries are facing over capacity. ‌How to get through the market depression depends on the enterprise&rsquo≥;s policy. If your products are still traditional, undistinguishβed and alternative, then your future orders will continue to decline.

What is certain is that intelligent manufacturing we are discussing today >offers a lot of opportunities. HITE possesses both tra₩ditional business and new strategic business. From the preliminary earn>ings estimation we have just released, net profit has increased by 45.88% over last year. The avera↔ge growth of independent technology business is 50%. Growth of traditional busines±s and distribution business is flat by and large while the p₹roject business has a double-digit decline.

Q2:In the short term, the supply-side reformation in 2016 and "the Belt and Road" policy→ have been implemented, and what risk and opportunity will it bring to automation♣ market? In the long term, the 13th Five-Year Plan and "Made in China 2025" strategy is depictδing blueprint for intelligent manufacturing. How will automation help to✘ make the manufacturing industry stronger?

Xu Hong: The world is spinning fast, and HITE Contr≥ol has made a development plan of three to five years. αIn the transition period, we will focus on industr'ial intelligence and new energy, and pay attention to efficiency and emission reducβtion.

Energy saving is a long-term sustainable industry. In the new energy sector, HITE Contr₩ol will set foot in wind power and photovoltaic power. We will not flock to the emerging in↔dustries without destination, but look for applications worth of investment in the industry. F<or example, in photovoltaic field, HITE Control is carrying out® a light-retaining project.

Efficiency is our topic today. Industry 4.0 (Intelligent Manufacturing) lφabeled with labor-saving or unmanned manufacturing is the general ≤trend of the future, no matter if you want or not. HITE has significant investment in softw★ares for data acquisition, data analysis and MES. The software is "the core and serves as a platform, onto which hardw¥are products are embedded for overall solutions. Thi§s road is not easy to take because successful solutions‌ are found rare in China. However, HITE Control will make efforts to ≈move in that direction so as to meet the demand of enterprises for intelligent manufacturing.♣ To accomplish Industry 4.0, it is necessary to reserve disciplinary talents of en£gineering control, computing, software, manufacturing process and production↓ management, whom HITE Control has begun to cultivate.

Q3:"Capital" and “Internet Plus" are two comm on sensitive points to everyone in 2015. What innovation should automation enterprises make to acquire cεapital and give rise to leapfrog development? What response should automation industry make to the "Internet Plus" for i€nnovation in business model?

Xu Hong: What "Internet Plus" to the industrial market is what voyage to sea. It& rsquo;s an era for public entrepreneurship and innovation, ←which means there will be no more sailing alone. HITE Control is looking forward to cooperati©ng with complementary partners. As part of the industrial market, we are not necessita→ted to carry all on our shoulders Enterprise should follow the pace of the times to <improve production efficiency and reduce inefficient cost. If we are designed to do something,∏ we shall do it well. We expect a trinity of market, product and≤ application, and hope that gongkong would provide a positive e₹cological environment for “Internet Plus". As for i$nvestment, the company will not be engaged in diversification, but in pre cision investment under complementary or overlapping strategy.